Love, Faith, Care and Hope are the messages to area sisters, wives, friends and mothers affected by breast cancer as the First National Community Bank downtown Scranton location is readied for the 22nd Annual Komen NEPA Race for the Cure on Saturday, September, 8th.
The messages, featured on four large banners hanging on the front of the branch at 419 Spruce St., are part of the Komen NEPA Community Goes Pink Challenge.
The annual “Pink Challenge” asks area businesses and homes to decorate with a pink theme to raise awareness about breast cancer and help empower the community to fight the disease.
“We wanted to come up with a respectful and heartfelt way to pay tribute to the many lives that breast cancer affects,” said FNCB assistant vice president/regional manager Eileen Farber-Bonk. “As people walk by, we want them to think of the friends and family that have been impacted by this disease.”
Because Race for the Cure supports such an important cause, FNCB is also an event sponsor and annually puts together a team of 40 plus participants. “It’s one of our largest employee team events every year. And with the introduction of last year’s Pink Challenge, the Scranton branch wanted FNCB to get even more involved.”
In 2011, FNCB won the inaugural Community Goes Pink Award in recognition of their design featuring large pink ribbons draped from the façade.
“Last year, FNCB touched the hearts of so many of the survivors as they walked by the bank with family members and just took in the beautiful pink ribbon draping on the building. It was simple elegance with a powerful message of hope and support,” said Dolly Woody, Executive Director Susan G. Komen for the Cure Northeastern Pennsylvania Affiliate.
The support of Susan G. Komen for the Cure NEPA represents part of a larger Community Caring initiative by FNCB. Through outreach programs, donations and an employee volunteer network, FNCB is committed to helping the communities they serve.