The information age challenges businesses to embrace technology
while preserving trust.
Banks use new technology to make their products and services
more convenient. At the same time, banks must ensure their policies and
practices are in sync with customers’ expectation of privacy.
Banks protect customer privacy because their future depends
on it. Customer trust is our most valuable asset. That’s why we are
committed to continuing our tradition of safeguarding confidential financial
Technology and information help deliver consumer conveniences
like: consolidated statements; a single 800 number for customer service on
all accounts; discounts on products; direct deposit; “frequent flyer” miles;
and more personalized products and services.
Current law offers strong privacy protections.
Federal law has
required banks and other financial institutions to annually disclose privacy
policies since 2001. The disclosures are mailed to all customers and explain how
the institution manages customer information – mainly, if it shares information
with outside companies and why the information is shared.
Consumers may opt
out of having their information shared with affiliate institutions/companies and
non-affiliated third parties for marketing purposes. Consumers should contact
their financial institution for more information.
While opting out may
restrict the manner in which your information is shared, customers who do
opt-out may not be able to avail themselves of new products or services being
offered by their financial institution.
Consumers can make smart choices to
keep their personal information private.
Consumers who read the disclosures put
themselves in the driver’s seat to control how their information is used. A
customer can opt out of information sharing at any time and there is no
deadline. If you did not receive a privacy notice in the mail, or if it was
accidentally thrown away, contact your bank and request another.
Banks use a
combination of safeguards to protect your information, such as employee training
and accountability, strict privacy policies, rigorous security standards,
encryption and fraud detection. You can help maintain your privacy by taking
precautions to protect account and PIN numbers. (See “Tips” on next page.)
Background: Recent data breaches have led
consumers and lawmakers to take a closer look at the security practices of
businesses that collect personal information, including banks. Unlike other
businesses that have experienced data breaches, banks have a regulatory system
in place to protect consumers’ information and notify them if a breach occurs.
(See Data Security, page 49 and Identity Fraud, page 77 for more information).
Tips for safeguarding your
Don’t give your Social Security number or other personal credit
information to anyone who contacts you by phone or email.
Tear up or shred
receipts, bank statements and unused credit card offers before throwing them
Keep an eye out for any missing mail.
Don’t mail bills from your own
mailbox with the flag up.
Review your monthly accounts regularly for any
Order copies of your credit report once a year to ensure
Do business with companies you know are reputable, particularly when
conducting transactions online.
When conducting business online, make sure your
browser’s padlock or key icon is active.
Don’t open email from unknown sources.
Use virus detection software.
Protect your PIN numbers (don’t carry them in your
wallet!) and passwords; use a combination of letters and numbers for your
passwords and change them periodically.
Report any suspected fraud to your bank
and the fraud units of the three credit reporting agencies immediately. The
fraud unit numbers are: TransUnion (800) 680-7289 Experian (888) 397-3742
Equifax (800) 525-6285
Other helpful information:
Although many consumers
appreciate the convenience and customer service of general direct mail, some
have a specific preference not to receive offers of pre-approved financing or
credit. To “opt out” of receiving such offers, call (888) 5 OPT OUT. This
service is offered jointly by the three credit agencies.
To reduce unwanted
telephone solicitations, register on the FTC’s Do-Not-Call list. Call
1-888-382-1222 or visit www.donotcall.gov.
The Direct Marketing Association
offers services to help reduce the number of unwanted mail and telephone
solicitations. To join their mail preference service, mail your name, home
address and signature to: Mail Preference Service, Direct Marketing Association,
P.O. Box 9008, Farmingdale, NY 11735-9008. To reduce unsolicited telephone
solicitations, send your name, home address and home telephone number and
signature to: Telephone Preference Service, Direct Marketing Association, P.O.
Box 9014, Farmingdale, NY 11735-9014.
First National Community Bank | Established 1910 |
102 East Drinker Street Dunmore, Pennsylvania 18512 | 1-877-879-3622